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Goodbye Lingerie, Hello 'Performance Wear'

The new LFL Gwinnet-based team, the Atlanta Steam, will take to the field in "performance wear" instead of lingerie as part of a league rebranding.

The Lingerie Football League, which plans to debut its Gwinnett-based team this spring, announced Jan. 9 in Los Angeles that it now is calling itself the Legends Football League. And its uniforms will now be "performance wear," instead of the lingerie that characterized its previous years.

The sports franchise has built a following by featuring players frolicking in lingerie. Now, however, league officials have decided its time to take a more serious approach.

"This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention, allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick," said Mitchell Moraza, LFL founder and chairman, in a news release.

Yes, the gender of the participants still will be evident. But the typical lingerie trim has been eliminated, as well as sexy references in the league logo. And the new subtitle is "Women Of The Gridiron." (See the attached video.)

The Atlanta franchise will debut in the Gwinnett Arena on Saturday, April 13, vs. Omaha. Tickets are $15-75, according to the information on the Gwinnett Arena events calendar. A second Steam game is scheduled for Saturday, May 18, vs. Cleveland.

"Similar to mixed martial arts and professional wrestling, the LFL is a package of sporting competition and entertainment which makes it a unique brand in which women are the key athletic attractions," the LFL release said.

"Now we are able to focus more on the sport itself," LFL athlete Christine Moore said in the attached video.

Will the "Legends Football League" hold the same attraction as the "Lingerie Football League"? Let us know in the comments.

You might also be interested in reading:

Lingerie Football League Coming to Gwinnett

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